IWATA has received the "JAXURY AWARD 2024," which recognizes world-class Japanese brands.

Iwata Corporation has received the JAXURY AWARD again this year. This is the third consecutive year that the company has received the award since 2022.

"JAXURY (JAPAN'S AUTHENTIC LUXURY)" is a coined word that abbreviates the value of authentic luxury from Japan, such as things, events, and services that embody the following characteristics: Made in Japan (JAPAN), Authentic (AUTHENTIC), and Comfort (LUXURY). The "JAXURY AWARD" is held to enrich people's lives and society by widely disseminating the products and services selected by the JAXURY Committee, which is made up of experts from various fields, based on the "JAXURY 10 Perspectives."

IWATA was awarded the prize in recognition of its 190-year-old approach to bedding manufacturing and its products that pursue quality sleep.

In the midst of the hustle and bustle of our times, we have come to recognize the value of "being in tune with the rhythm of nature." The joy of waking up every morning with a good night's sleep amid the changing seasons. IWATA supports healthy daily lives with bedding that is in harmony with nature, and we hope to continue to deliver a rich lifestyle.

About IWATA

Taking inspiration from chimpanzee beds,
Proposing a completely new way of sleeping or a new sleeping comfort [Human Evolution Bed]

At JAXURY SYMPOSIUM & AWARD 2024
(Our company president: Yuji Iwata, sleep improvement instructor and sleep environment advisor)

About the JAXURY AWARD

The JAXURY AWARD is based on academic research at the Graduate School of System Design and Management at Keio University, and awards and information is disseminated through Kodansha FRaU and other media. The JAXURY Committee, established by experts from various fields, is exploring the next generation of luxury that Japan should pursue. From 2022, the Agency for Cultural Affairs will also cooperate and will be a commissioned project.
We have launched the English version of JAXURY. We are actively promoting Japanese culture, aesthetic sense, and the JAXURY brand that is the foundation of Japanese culture and aesthetic sense to the world.

JAXURY official website: https://jaxury.jp/

About IWATA

Since our founding in 1830 (Tenpo 1), we have continued to create high-quality bedding that is one step ahead of the times, observing the changing climate and customs of Japan with each season, and pursuing "what is a comfortable sleep?" - Sleeping in harmony with nature - Following the teaching that humans are part of nature and that our lives are intimately related to nature, we return to the idea of ​​"heaven and man as one" and start with what we can do. We want to be a company that is needed for the future of the global community.

Company Profile

Iwata Co., Ltd.
Address: 701-2 Zaimokucho, Osaka, Nakagyo Ward, Kyoto City, 604-8102
TEL:075-211-8321 FAX:075-211-7537
https://www.iozon.co.jp

Japan has four seasons: spring, summer, autumn and winter. The bedroom environment changes depending on the season and region.
Taking into consideration Japan's rapidly changing climate, Iwata develops bedding that allows you to get a healthy sleep throughout the four seasons.
The design concept is "simple and ecological." With numerous patents and a proven track record, Iwata's high-performance bedding is based on a high-quality feel that is gentle on people and the environment.
Iwata is committed to sustainable manufacturing that reduces the environmental impact for future generations through the use of natural materials, long-life design, maintenance, recycling, upcycling, and the use of domestic wood and bamboo.

store information

IWATA, a bedding custom-made specialty store

Kyoto main store:
Address: 604-8182, Nakagyo Ward, Kyoto City, Sakaimachi-dori Sanjo Agaru
TEL:075-241-2332
Business hours: 11:00-19:00
Closed: Wednesday

Tokyo store:
3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1005
Living Design Center OZONE, Shinjuku Park Tower, 5th floor
TEL:03-5989-0838
Business hours: 10:30-18:30
Closed: Wednesdays (except for public holidays)

RIHGA Royal Hotel Osaka:
5-3-68 Nakanoshima, Kita-ku, Osaka 530-0005
Palais Royal B1F (inside Regalo Hotel Osaka)
TEL:06-6479-2870
Business hours: 10:00-18:00
Closed: Tuesdays and Wednesdays for the time being

Nihonbashi store:
2-5-1 Nihonbashi, Chuo-ku, Tokyo 103-6103
Nihombashi Takashimaya SC New Building 3F
TEL:03-6262-5666
Business hours: 10:30-20:00